The global tech team needed a polished, on-brand presentation for 2025 launches, but their slides screamed 2015. An investor roadshow was weeks away.

  • Marketing Manager & Global Biz Dev Lead: champions for a new look

  • Me: designer tasked with turning a tired deck into a flexible, branded system

  • Constraint: a very tight deadline

First Challenge

Their old PowerPoint template was cluttered, off-brand, and nowhere near modern design standards. Stakeholders feared it undermined credibility.

Rising Action

  • Audited the existing deck to find brand gaps

  • Defined a fresh visual language aligned with their 2025 identity

  • Built master layouts and custom backgrounds that anyone could use

  • Iterated quickly with daily feedback from both managers

Turning Point

A mid-week review showed the first fully branded slides.
Leadership realized they finally had a presentation that matched the company’s tech reputation.

Resolution

Delivered a complete PowerPoint template—backgrounds, ready-to-go slides, and usage guidelines—on time and fully brand-compliant.

Impact

  • Company-wide adoption within days

  • Consistent, professional look for every client meeting

  • Marketing team now saves hours building new decks

Reflection

This project proved that design systems aren’t just for apps.
A well-built template can upgrade how an entire company communicates.

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